|
Vice President of Technology – Account Executive
Sells Printing Company – www.sells.com
New Berlin, WI 53151
Senior executive with heat-set web and sheet-fed, commercial printer with complementary digital service for CD ROM production, digital photography and internet web-to-print.
Marketing responsibilities; advertising agency direction, strategic branding, copy writing, art direction and Internet strategy.
• Member of management team that achieved to sales growth from $ 11 million to $48 million and 260 employees.
• Developed award winning corporate identity, literature, sales support material and presentations.
• Oversight and development of corporate web site.
• Management and copy writing of e-mail marketing programs.
• Copy writing and production corporate press releases.
• Developed innovative “Web to Print” program.
• Corporate representative in industry relations.
• Marketing budget responsibilities.
Technical support to 15 member sales staff for pre-press, Internet, CD-ROM and integrated print services.
• Support sales department to national customer base for sales presentations and contract negation.
• Provide technical training and coaching to sales department.
• Provide customer training and consultation for desktop publishing technical support.
• Established WebEx® webinars and provided on-line technical support.
Technology responsibilities; strategy, budgeting, operational oversight of digital pre-press, digital services, information technology, and employee computer training.
• Pre-Press systems selection, vendor negation, implementation of digital prepress systems and workflow. Pioneer of stochastic screening.
• Network of 170 Macintosh® and Windows® desktops, laptops, routers and servers.
• Hagen OA® management information system.
• Supervision of IT staff.
• Digital services provided in conjunction with print: digital photography, Internet site development and hosting, CD-ROM/DV-ROM publishing. Digital services staff of 12.
• Customer and employee education curriculum development for classes, seminars, and user groups.
• Technology and digital services staffing budgeting and administration.
Account Executive responsible for identifying, development and maintenance of commercial printing accounts. Achieved annual sales of over $1,000,000. |
|